Market snapshots include analysis of tourist profiles, traveler flows, transportation and target groups from key markets for tourism in Iceland.

These surveys on Iceland tourism are sent to around 5000 travel professionals who offer tours to Iceland.

Attitude towards Iceland among public in core markets.

The Icelandic Tourist Boards issues the annual report "Tourism in Iceland" in figures in April. It also conducts surveys and collects data about tourism.

Determining Target groups for Icelandic Tourism is part of knowledge-building within the tourism industry and building a solid foundation for tourism in Iceland. 

A survey from 2020 on opportunities and challenges in the Indian market for Nordic destinations.

A study from 2018 on opportunities and challenges in the Chinese market for Nordic Destinations.