Research 


Market Snapshots

Market snapshots include analysis of tourist profiles, traveler flows, transportation and target groups from key markets for tourism in Iceland.

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Travel Professional Surveys on Iceland

These surveys on Iceland tourism are sent to around 5000 travel professionals who offer tours to Iceland.

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Visitor surveys in core markets

Attitude towards Iceland among public in core markets.

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Other research and reports

The Icelandic Tourist Boards issues the annual report "Tourism in Iceland" in figures in April. It also conducts surveys and collects data about tourism.

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Target groups for Icelandic tourism

Determining Target groups for Icelandic Tourism is part of knowledge-building within the tourism industry and building a solid foundation for tourism in Iceland. 

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Indian Market Segment

A survey from 2020 on opportunities and challenges in the Indian market for Nordic destinations.

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Chinese Market Segment

A study from 2018 on opportunities and challenges in the Chinese market for Nordic Destinations.

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