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Landmannalaugar, located in the Icelandic Highlands


Welcome to Inspired by Iceland's official Travel Trade site for travel professionals. Here you will find all the information and tools to help you market and sell Iceland as a premier tourist destination.

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Skógafoss waterfall

Join our specialist program

Become an Inspired by Iceland Specialist to increase your Iceland know-how, provide you with insights and advantages in marketing Iceland as a tourist destination, and better assist your clients.

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Find the resources you need

Our content bank is a one-stop shop for busy travel professionals to find all the materials they need to market Iceland as a destination. We urge you to check in often and to use our resources and research products. The content bank includes images, videos, marketing materials, itineraries, events, contacts, and much more.

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Locate relevant products and providers

Sometimes finding what you need when you want it is not as easy as it should be. We've designed a better way! Here is a database of activities broken down into categories, regions, and types of recreation. Check the relevant boxes, and we will take care of the rest.
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Harpa Conference Center

Upcoming events

Tradeshows and workshops are an effective way for companies to accelerate their marketing and growth efforts. Visit Iceland participates in—and plans—over twenty events annually. Meet our Visit Iceland Team and we will be glad to assist you.